Entries should communicate science, engineering and technology to a general audience. An entry is considered to be an image, electronic media file or three-dimensional structure along with accompanying descriptive text (maximum 300 words). Entries received will be screened for compliance with the rules and judged based on the following criteria:
Visual Impact. The visualization successfully conveys the research to its intended audience enabling new scientific insight. It summarizes and logically expresses ideas. The entry demonstrates exceptional artistic talent and use of the seven artistic fundamentals in design (color, value, line, texture, shape, form and space), plus a command of the principles of design (balance, emphasis, harmony, proportion, variety, gradation, movement and rhythm).
Effective Communication. The visualization portrays the phenomena, principles, concepts and research context effectively and clearly. The entry exhibits sound knowledge and application of technology used as well as properly applying scientific methods to the identification, experimentation and conclusion of the visualization. It also reflects current scientific consensus. The presentation is clear and all of the parts are integrated to make it a dynamic whole.
Innovation. The visualization is unique with emphasis on new methods and insights to illustrate the research and/or to tell the story. It has an individual voice, vitality and energy. It demonstrates original ideas or combines several simple ideas, and uniquely assesses the research.
Judging Process. Scientists, engineers and artists from the community will conduct the judging in two groups prior to the Meet the Artist reception.